MINT is a clothing company which is currently creating a stir in the Philippine fashion setting. This company is as dynamic as the people that wear our energetic clothing line. This dynamism is proven by its fast paced opening of chain of stores in major malls across Philippines. Our presence in the malls has provided a fresh and trendsetting collection of clothing garments. Anyone who chooses to visit any of our stores will surely want to come back and explore further the surprises that each store can offer. Strategically located in the prime areas of each mall, each store is very much accessible to its patrons and shoppers. The stores are ample in size to avoid a sense of clatter as our collections are placed in display. The criteria for interior design, image and product display is strictly observed and maintained at every store in order to create a pleasant atmosphere that customers will certainly appreciate thus making every return to any of our store an enjoyable shopping experience.

OUR CONCEPT

Our concept arises from the interrelation between a quality product with a distinctive design and a unified brand image. Whatever look you crave for, Mint is the first place they go to. For the last word on style, Mint has provided an exclamation point. It is a fact that our patrons show diverse personalities, yet they can count on us to supply an array of choices that will match every distinct personality. We have become a mecca of expression, which is the reason our patrons keep coming back again and again. Behind this concept, there is a great team that works day to day to ensure that our company ambition becomes a reality. In order to achieve this, we combine enthusiasm, creativity and continuous training with the values that prevail in our environment: harmony, affection and humility.

OUR TEAM

People come first. This is why we encourage continuous improvement as the basis of our day-to-day management. This is done in the following way:

Promoting continuous training
Leading by example
Living with a positive attitude
Creating a climate where ideas are shared and cultivated

Consequently, we transmit this know-how and philosophy to all our store teams throughout. We could describe ourselves as a company with a human touch. Each member of the team is given the opportunity to grow professionally and at the same time achieve personal development by being treated as a friend and a true member of the family.

Above all, the secret lies in banking on a team that is responsible, professional, motivated and flexible, and which has the initiative to propose ideas and is capable of adapting to change and getting the most out of it. In order to achieve this, we promote a work climate of trust and dialogue, teamwork and learning from our mistakes. Our greatest asset is our people.

OUR STRATEGY

Generally, our stores display merchandise within a current fashion trend that reflects a color statement and key items related to that trend. Our visual teams combine apparel and accessory items, which the customer might buy as an ensemble. Store displays are designed to enable customers to create outfits within a current fashion statement or trend group. We strive to continually re-position assortments and create unique, exciting merchandise displays to keep up with the ever-evolving taste of our customer base.

Our experienced teams are responsible for identifying evolving fashion trends and then developing themes to guide the Company's merchandising strategy. Each team goes about different strategies in their own way and analyzing customer response.